Twoworld-renowned strategists detail the seven leadership imperatives fortransforming companies in the new digitalera. Digital transformation is critical. Butwinning in today's world requires more than digitization. It requiresunderstanding that the nature of competitive advantage has shifted--andthat being digital is not enough. In BeyondDigital , Paul Leinwand and Matt Mani from Strategy&, PwC's globalstrategy consulting business, take readers inside twelve companies and how theyhave navigated through this monumental shift: from Philips's reinvention from abroad conglomerate to a focused health technology player, to Cleveland Clinic'sengagement with its broader ecosystem to improve and expand its leading patientcare to more locations around the world, to Microsoft's overhaul of its globalcommercial business to drive customer outcomes. Other case studies includeAdobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, andTitan. Building on a major new body of research, the authorsidentify the seven imperatives that leaders must follow as the digital agecontinues to evolve: Reimagine your company's place in theworld Embrace and create value via ecosystems Build a systemof privileged insights with your customers Make your organizationoutcome-oriented Invert the focus of your leadershipteam Reinvent the social contract with your people Disruptyour own leadership approach Together, these sevenimperatives comprise a playbook for how leaders can define a bolder purpose andtransform their organizations.